The Psychology Behind The Sweet Spots Of Pricing

Thanks to the likes of Louis C.K., Aziz Ansari, and the brains who created Google Wallet, $5 is the new 99 cents. It’s funny what makes customers loosen their purse strings. Have you ever noticed how some stores mark the price of their goods with a “$” sign, while others don???t? This is not by accident. It fact, the decision to include that little ..read more.. 

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