Like part of a dying herd of corporate cattle, I am one of many who escaped the heat of the traditional branding iron and transformed my business message into something personal —something me!
The irony lies in the fact that this evolution came about as a result of a communications curfew to the tune of 140 characters. Suddenly less was the new more and my personal polarities became fundamental to the way that my business communicated itself. You see, what’s happened is that Twitter has become far more than just the micro-blogging service initially intended. Even Jack Dorsey, its founder, couldn’t have envisaged just how extraordinary the outcome of that initial team meeting over Mexican takeout in the park on that fateful afternoon would prove to be.
After all, Twitter has not only tuned into the way marketing has changed from a monologue to a two-way conversation based system, it has been instrumental in its evolution. It’s personalities not pitches that sell today and it’s not what you have to say to others that makes your brand successful, it’s what others have to say about you.
If you want to read more then buy my lastest book ‘Follow Me!”