It’s Personalities Not Pitches That Sell!

Like part of a dying herd of corporate cattle, I am one of many who escaped the heat of the traditional branding iron and transformed my business message into something personal —something me!

The irony lies in the fact that this evolution came about as a result of a communications curfew to the tune of 140 characters. Suddenly less was the new more and my personal polarities became fundamental to the way that my business communicated itself. You see, what’s happened is that Twitter has become far more than just the micro-blogging service initially intended. Even Jack Dorsey, its founder, couldn’t have envisaged just how extraordinary the outcome of that initial team meeting over Mexican takeout in the park on that fateful afternoon would prove to be.

After all, Twitter has not only tuned into the way marketing has changed from a monologue to a two-way conversation based system, it has been instrumental in its evolution. It’s personalities not pitches that sell today and it’s not what you have to say to others that makes your brand successful, it’s what others have to say about you.

If you want to read more then buy my lastest book ‘Follow Me!”

Gratton_girl_and_boy

Advertisements

3 comments

  1. Anonymous · June 26, 2012

    Love this! I still need to buy the first book Darling! LOL Agreed….Jack Dorsey, I’m sure, never Imagined that Twitter would rise to such #SuperStatus! A system devised to keep in touch with friends and family, from the golf course…went on to become one of the Largest Social Networking sites of all time! A way to "meet and greet’, but so much more. An Awesome Business tool, connecting people around the World, at a touch! From a seed to a tree, that spans the entire Globe! #FANTASTIC!

  2. Anonymous · June 27, 2012

    Love your analogy Ellie 🙂 x

  3. Anonymous · July 4, 2012

    <div>Why Thank You Sarah!?? And yet again…I just got ths reply!?? (((HUGS)))</div><div>??</div><div><br><br>??</div>

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s