The following article is an extract from my bestselling book ‘Follow Me’ published by Wiley (August 2012). Read the intro here and, if it inspires you to read on, then click the link below and enjoy! Don’t forget to leave a comment,as I love to receive your feedback.
“I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level. In essence, it made sense to conceptualize the core essence of the personal brand in this way.”
Read the rest of my article for the Social Media Sun here: http://socialmediasun.com/emotional-branding-vision-value-passion/