Michael Q Todd (@mqtodd) is one of those rare individuals who has taken to social media like a duck to water. He juggles all his platforms (actually he admits to being a juggling addict!) with what appears to be the greatest of ease and yet he readily engages and provides value to his ever-growing flock of Twitter followers.
Michael joined Twitter in late February 2009 but never really knew what it was about until May that year, when he started delving deeper into the whole nature of the platform and sought out some mentors. He recalls, “I never considered giving up on it as I could see it growing. I just couldn’t “crack the code” at the time and felt that I wasn’t making progress. Then I got involved with a movement called #IranRevolution. I tweeted like crazy, turned my hair green in sympathy with the oppressed tweeters in Iran and have never looked back.”
Michael finds it sad that 97-98 percent of people give up on Twitter in the first few months:
“It’s a different kind of place to any other social networking or marketing platform and, because of this, some unlearning of traditional marketing and communicating practices needs to be done. Unlearning is often much harder than learning!”
Michael often compares the early days of Twitter with the early days of the Internet:
“Twitter is being built like the Internet was built. The Internet started around 1990 as a very basic platform for an individual to have a presence through a single page website. Soon companies got involved too and one page for each website grew to become two and more.
Twitter is continually adding features itself but, even more excitingly, it welcomes others to develop features by way of applications that make Twitter a more interesting and useful place to spend time on, and so it is a constantly developing space.”
Michael wisely believes that retweets are often overlooked Twitter gems and, in fact, research shows that only about three percent of tweets are retweets. He suggests that at least 30-40 percent of your tweets should be well thought out retweets when you are first starting out on the platform:
“If your tweet is not merely conversation and you want it shared to the world as much as possible, you should keep it to 115-120 characters only so that it can be “retweeted” once or twice or maybe even three times. Make it easy for people to retweet you and even make a comment. It’s this ability for tweets and links to be shared outside your own followers or “circle of influence” that contributes to making Twitter so magical.”
Michael’s personal branding success story is testimony to the value he provides to others on the platform on a daily basis. His popularity continues to grow and rightly so.
Read Michael’s story in full in my new book: Follow Me!