I’ve never liked the idea of being graded – of my worth and usefulness in this world being governed by a number. And yet, lists, numbers and grades are central components of what social media is all about! I may seem a little cynical and sometimes I fear I am becoming my own worst enemy in the virtual world, but, like it or not, those numbers have started to work their way into the decisions I choose to make every day. Yes, I’m talking about Klout! If you don’t know about it yet then you need to. It defines itself as the standard for influence on the web and your score on it can make or break a deal and even ensure you get an upgrade on that next business flight and hotel room – yes, I’m serious!
In a nutshell, Klout looks at your social media activity based upon the accounts you are connected to and then cleverly assesses your influence based upon the interactions you have, the responses you make, the number of likes on your Facebook page and the amount of retweets in your Twitter stream. It then assigns you that all-important number. Yes, you’ve guessed it, the higher the number, the more influential you are considered to be.
You may not agree with it but, if you want to build your social media network quickly and efficiently, you need to understand how it works and use this knowledge for the benefit of your business and brand. So take a look at your score and take stock of your value within the social media sphere. Bear in mind that the average Klout score is 40 with those users having a score of 63 being in the top 5% of all social media users. Generally, if your score’s over 45 then you’re doing the right things and are considered to be influential within your networks.
If you’re less than happy with your score then try my quick fix ways to raise your score in a matter of weeks:
Ask More Questions
Ask questions and people will be more than happy to share their opinions with you. For example “What do you think the future of social media will look like?” or if you’re in another niche, try asking questions relating to your business. Remember that your Klout score is largely based upon interaction.
Engage with the Influencers
Don’t be afraid to engage with key influencers in your networks. Jump into their conversations, tweet them and respond to their tweets but make sure that you add something that they can respond back to. A friend of mine recently tested this on Twitter and managed to increase his Klout score from 16 to 54 in just two weeks!
Use Scheduling Tools Like Tweetdeck and Buffer
I recently discussed how tools like Buffer help to increase your interaction and engagement levels on your key platforms. Scheduling apps help you to optimize the times you send out your posts and tweets, allowing for high traffic exposure and increasing the likelihood of you receiving those all important Likes, click-throughs and Retweets.
But don’t just take my word for it, try the above yourself and let me know how it affects your Klout score. Above all, don’t be disheartened by what may sometimes seem an unfair and elitist system. Remember that systems can always be made to work for you rather than against you and that, above all, you’re more than just a number!