Get an ultra-cool multi-platform manager
Serious social media requires serious tools. The best ones are those that allow you to gain an instant overview of who’s following you and what posts and tweets are making the biggest impact on your audience and, ultimately, your brand. It all starts with your base-station; the right social media management tool for your needs. My personal favourites are Sprout Social and Hootsuite, which provide me with valuable insight into how both my own and my client’s social media platforms are performing in terms of interaction, reach and following. Both tools offer Twitter, Facebook and LinkedIn integration and Sprout also includes reporting features for Google Analytics which, I have to say, is pretty nifty.
Punch up your profile pics
First impressions and all that!
Nothing says I’m serious like a seriously powerful profile pic for each of your social media accounts. There are two approaches here; the first, be consistent with your image across all platforms or, alternatively, find a profile that matches the tone of each platform’s personality without diluting that of your own. Either way, Instagram aside, there are some great tools out there to help you stand out from the crowd. Firstly, give Pic Monkey a spin – the basic desktop service is free and offers some amazing editing tools, including text, frames, filters and fun clip-art seasonal add-ons, to ensure that you’re always on-trend with your followers. I also love Percolator, which creates dazzling multi-colored mosaics of your images, PicLab HD for trendy typographic pics and Retromatic, which will transform your boring selfies into dazzling vintage posters.
Develop a content calendar
Yes, I’m talking about transferring brand you into a calendar of great cross-platform content. For this, you’ll need to spend some time on working out exactly what content excites you and, equally, what content you can provide that will excite others. I work with a separate calendar for each platform and then integrate them through a mix that can be just shared across them (albeit with a few tweaks). Think of a radio show and incorporate a mix of entertainment, business, hobbies and random finds that will appeal to your brand and style of followers. Click here to read my post on the best curation tools for your social content calendar.
Prick up your virtual ears and start monitoring what your brand sector is talking about! What is buzzing within your competitor’s communities? Use this knowledge to improve your content curation and sector predictions. Serious social media bods rely on great tools for this purpose,such as ViralHeat, which offers a unique insight into sentiment analysis and Talkwalker, which allows you to monitor your social media reach in real time.
Romance the Influencers
Virtual seduction involves making sure you connect with the right players in the social sphere – those people who inspire and point the way forward when it comes to sharing the best content out there. Of course, you eventually want to be an influencer yourself so connect with those who inspire you the most and learn from them.
Above all, show you’re serious about social media by keeping it real and being serious about brand you!