What I aim to show the fresh produce industry is that, if used as it can and should be, Twitter is the most intelligent and powerful marketing tool out there and, what’s more, it’s free!
Those of you who attended my recent social media seminar for the FPC will know that I use people’s initial reactions to Twitter as a kind of IQ test. If you get it straight away you fail miserably. On the other hand, if you think it’s stupid and pointless you pass with flying colours! Because, let’s face it, who wants to read about what you had for breakfast or what colour socks you’re wearing?
Yes, on first-impressions Twitter seems stupid and, for many, it carries on being stupid if not used correctly. What I aim to show the fresh produce industry is that, if used as it can and should be, Twitter is the most intelligent and powerful marketing tool out there and, what’s more, it’s free!
So why is it that so much of the Fresh Produce industry has been slow to take up the reigns of social media? Well, it’s a traditional industry and, as everyone who’s seen Fiddler on the Roof will know, ‘Tradition’ is a hard thing to shake! Having said that, no industry understands the power of the crowd better than the fresh produce industry. For the growers, distributors and retailers, their very existence relies upon it so, for them, it’s the natural evolution of things – it just takes a little courage and a small leap of faith.
“But there just aren’t enough hours in the day” I hear you cry. True, but social media takes very little time if implemented correctly. In fact, my methods mean that you can create your very own social media brand show in as little as 30 minutes a day. Yes really!
So, if you’re interested in finding out more then please take a look at what the FPC has to offer and the response from my latest fresh produce related social media seminar. The courses are completely free to FPC members and are supported by downloadable publications that will take you by the hand and guide you step by step into a new and exciting social sphere of business potential.
I hope you take the step and I look forward to seeing you soon.